Ogilvy 2021 high quality on Advertising outlet sale

Ogilvy 2021 high quality on Advertising outlet sale

Ogilvy 2021 high quality on Advertising outlet sale
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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities

And much, much more.

From the Inside Flap

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.

From the Back Cover

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." 223 photos.

About the Author

David Ogilvy (1911–1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called “the most sought-after wizard in the business” shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.

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4.7 out of 54.7 out of 5
1,197 global ratings

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Top reviews from the United States

A - Z
5.0 out of 5 starsVerified Purchase
An absolute MUST READ for anyone in advertising or marketing (or even social media "influencers")
Reviewed in the United States on January 13, 2019
This is not a textbook and it is not a new book, so you won''t read about any kind of internet advertising and you''re definitely getting one perspective (but you couldn''t find a better perspective if you had to choose just one). If you want an overview of the core... See more
This is not a textbook and it is not a new book, so you won''t read about any kind of internet advertising and you''re definitely getting one perspective (but you couldn''t find a better perspective if you had to choose just one). If you want an overview of the core principles that are true for ALL ad-like communications, this is a must-read. The medium might change, but the principles remain the same -- and nobody knew the principles like David Ogilvy. For those wanting a current view of the ad world -- especially involving internet or social media -- read this book FIRST and then buy any of a number of books on current practices. This will teach you the fundamentals.
17 people found this helpful
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AmazonUser
5.0 out of 5 starsVerified Purchase
A classic - worth every $
Reviewed in the United States on March 22, 2021
I learned a lot from this book. It cuts to the core of what makes effective persuasive advertising. Distilled wisdom from decades of experience. I did not expect a title written in the 1980s to hold up so well. The world has changed greatly but the principles... See more
I learned a lot from this book. It cuts to the core of what makes effective persuasive advertising. Distilled wisdom from decades of experience.

I did not expect a title written in the 1980s to hold up so well. The world has changed greatly but the principles behind good advertising, I learned, are timeless.

The work is practical, overflowing with pictures, storyboards, and scripts for real adverts. I like that.

Also, if there''s one thing I will remember, it''s that copywriting is a vastly underrated skill.
2 people found this helpful
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CTop Contributor: Raspberry Pi
4.0 out of 5 starsVerified Purchase
Holds up well given the shift in advertising since this was written 30+ years ago
Reviewed in the United States on May 2, 2017
Although this book was written in 1985 many of the concepts and anecdotes in it hold up well. The landscape has changed to more personalized messaging opportunities, but Ogilvy''s main points about facts, emotion, narrative, and connection still applies. He seems to be a fan... See more
Although this book was written in 1985 many of the concepts and anecdotes in it hold up well. The landscape has changed to more personalized messaging opportunities, but Ogilvy''s main points about facts, emotion, narrative, and connection still applies. He seems to be a fan of balancing creative with research and had the foresight to understand that both were changing with the times. No doubt if he personally was still around there would be some additions to account for new trends and technologies but the concept of finding what works best for the medium would stay the same.

Ogilvy made his name on print and TV, so most of the anecdotes are along those lines. It is also amusing at times to see the changing social norms that make some of the tropes and hooks feel outdated.

Good read as a part of a comprehensive look at advertising but don''t think this is the only thing that must be read, or that it should be taken as gospel.
9 people found this helpful
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Amazon Customer
2.0 out of 5 starsVerified Purchase
Dated
Reviewed in the United States on October 12, 2020
Some great lessons in here but many are too old to be useful. For example, TV was “new” at the time of publishing. I enjoyed the examples of great ads, because those are timeless, but given the purpose of the book is to provide hands-on advertising advice, it doesn’t stand... See more
Some great lessons in here but many are too old to be useful. For example, TV was “new” at the time of publishing. I enjoyed the examples of great ads, because those are timeless, but given the purpose of the book is to provide hands-on advertising advice, it doesn’t stand up.
2 people found this helpful
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Nicholas J. Poduska
5.0 out of 5 starsVerified Purchase
You''ll learn something from this book! I''m sure of it!
Reviewed in the United States on October 31, 2015
Great book for a newbie learning about marketing! This book doesn''t have all the answers you may ask about marketing, but it answers a lot! He gives good basic guidelines that you should follow, not just as a marketer, but as a marketing firm and company. This is an old... See more
Great book for a newbie learning about marketing! This book doesn''t have all the answers you may ask about marketing, but it answers a lot! He gives good basic guidelines that you should follow, not just as a marketer, but as a marketing firm and company. This is an old school book, so it doesn''t include anything about digital marketing. But if you do any marketing outside the digital world, this is a great guide! Some chapters are better than others, depending on what you want to get out this book. I found the information for large marketing firms,TV ads, ads for travel, and ads for international firms to be boring, because that doesn''t relate to me, but everything else was well worth my time! You might feel the same way, but remember,the marketing industry is big, with so many roles to play in it!
17 people found this helpful
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5.0 out of 5 starsVerified Purchase
Learn from one of the Masters in Advertising
Reviewed in the United States on May 19, 2011
Let''s face it, Ogilvy made great headway for the advertising industry. I''d even go as far as saying that his advertising methods are among the best the world has ever seen. If you''re new to the business, interested in the business, or even an old ad dog running... See more
Let''s face it, Ogilvy made great headway for the advertising industry. I''d even go as far as saying that his advertising methods are among the best the world has ever seen.

If you''re new to the business, interested in the business, or even an old ad dog running out of tricks, you need to own this book. The best part about this book has got to be the visual references of some of the most successful ad campaigns since the dawn of advertising. If you don''t take away some new ideas, you need to read it again.

Some of the techniques might be slightly outdated, but you shouldn''t rely too heavily on one book for inspiration and information anyway. Also check out
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Series)
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
Outrageous Advertising That''s Outrageously Successful: Created for the 99% of Small Business Owners Who are Dissatisfied with the Results They Get From Their Current Advertising (Hardcover)
Tested Advertising Methods (Prentice Hall Business Classics)
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

Those will get you started.
25 people found this helpful
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Brad
5.0 out of 5 starsVerified Purchase
Worth Every Penny, and then Some
Reviewed in the United States on February 11, 2007
Why reinvent the wheel when you have the soundest principles in advertising at your fingertips? Although Ogilvy''s book is almost 25 years old, it''s jam packed with timely instruction, insight, and examples. Or perhaps because it is 25 years old. Ogilvy quotes colleague... See more
Why reinvent the wheel when you have the soundest principles in advertising at your fingertips? Although Ogilvy''s book is almost 25 years old, it''s jam packed with timely instruction, insight, and examples. Or perhaps because it is 25 years old. Ogilvy quotes colleague Bill Bernbach:

"It is fashionable to talk about changing man. A communicator must be concerned with unchanging man ... The creative man with an insight into human nature, with the artistry to touch and move people will succeed. Without them he will fail."

Ogilvy had insight in spades, practical experience, common sense, a passion for research as well as creativity, and above all, a relentless focus on selling. Pick any few paragraphs at random and all those qualities will shine through. Among the many ideas I found really helpful--

1. Branding means giving your product personality. (For example, the man in the Hathaway shirt wore an eyepatch.)

2. Facts sell better than hype.

3. The principles of direct response apply to all forms of advertising.

4. Creativity is worthless unless it sells.

5. Copywriting is the heart of advertising.

6. Use the brand name in your headline. Otherwise 80% of readers may never see it.

7. Long copy sells.

8. Analogies, big words, and naming the competitor confuse people.

9. Pricing cannot be determined scientifically.

10. Excellent graphic design is simple graphic design.

11. Corporate advertising is worthwhile.

12. Always include a promise in your headline.

13. The era of the blockbuster brand is ending. (Ogivly detected the "Long Tail" 20 years before most of us!)

14. According to Ogivly, "...advertising is no more and no less than a reasonably efficient way to sell."

But this summary doesn''t do the book justice. He makes solid points nonstop. Not surprising for a master copywriter and former door-to-door salesman, he writes in plain English. He offers "big picture" reflections on the advertising industry, including an impassioned defense of advertising against charges of hucksterism. He offers detailed tips that are just as important, mainly on print advertising, direct response, and dealing with clients.

Educational, authoritative, fun to read. A+
22 people found this helpful
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S.D.
3.0 out of 5 starsVerified Purchase
Good content, poor physical book
Reviewed in the United States on October 20, 2018
Obviously a well written book, but the production quality of the physical book is bad. The inner margin is so small you have to break the spine of the book to read it. The text in the book seems to be reproduced from images of text. On some pages, the characters are... See more
Obviously a well written book, but the production quality of the physical book is bad. The inner margin is so small you have to break the spine of the book to read it. The text in the book seems to be reproduced from images of text. On some pages, the characters are blown out so much that the thin parts of them are invisible. On other pages, the characters are overly bold like too much ink was used. It''s as if the contrast of the pages was adjusted to make the images look good, with a result of difficult to read text.
2 people found this helpful
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Top reviews from other countries

Srjane
5.0 out of 5 starsVerified Purchase
So relevant even today.
Reviewed in the United Kingdom on February 10, 2020
It''s hard to tell that this was written last century. So much common sense and many examples. He''s not afraid to list his mistakes too. For the first time I get it. Wish I''d read it sooner. Highly recommended for those who feel uncomfortable about selling
3 people found this helpful
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SSP
4.0 out of 5 starsVerified Purchase
The definitive book on how to create great, simple, highly effective advertising
Reviewed in the United Kingdom on November 10, 2014
A fantastic book on advertising and learning what works due to, ultimately, human habits and behaviour. I first heard of Ogilvy when I saw a Tweet by Rory Sutherland, who is hilarious and works for this advertising agency (check out his videos on YouTube by the way). It is...See more
A fantastic book on advertising and learning what works due to, ultimately, human habits and behaviour. I first heard of Ogilvy when I saw a Tweet by Rory Sutherland, who is hilarious and works for this advertising agency (check out his videos on YouTube by the way). It is amazing that in this book the author says that almost all of the things that work in advertising are well known, have been for some time (all methods are explained here too) and most of the creative people who work in Ad agencies all over the world ignore these principles and keep trying to reinvent the wheel. This frustrates the author more than anything! I also didn''t know how to distinguish advertising between agencies. However, through illustrations of Ogilvy''s big clients and campaigns over the years, this has increased my awareness from absolutely zero to quite a decent level. This was a great educational book to read and great to put ALL of these principles into practise if you want to promote your own business.
6 people found this helpful
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Mike Beasant
5.0 out of 5 starsVerified Purchase
Does your content stand out?
Reviewed in the United Kingdom on April 25, 2021
I bought this based on the opinion of Drayton Bird, who worked for Ogilvy. I found it immediately captivating, full of great advice, delivered with humour and insight. If you aspire to write better more engaging content, this is a great place to start. Will it make you a...See more
I bought this based on the opinion of Drayton Bird, who worked for Ogilvy. I found it immediately captivating, full of great advice, delivered with humour and insight. If you aspire to write better more engaging content, this is a great place to start. Will it make you a better writer? Probably help you avoid the biggest mistake, being boring in print.
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Grant Perry
5.0 out of 5 starsVerified Purchase
Still relevant today
Reviewed in the United Kingdom on September 19, 2017
A great, easy read. Good to see a man ahead of his time place copywriting and direct response in its rightful place, as a cornerstone of advertising. Most of the principles, and certainly the spirit, of this book are equally relevant today as when this book was first...See more
A great, easy read. Good to see a man ahead of his time place copywriting and direct response in its rightful place, as a cornerstone of advertising. Most of the principles, and certainly the spirit, of this book are equally relevant today as when this book was first published.
4 people found this helpful
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Fred
4.0 out of 5 starsVerified Purchase
So Manu home truths
Reviewed in the United Kingdom on June 16, 2020
Ahead of his time. This book holds so many fundamental truths, that you can see how it left its mark on marketing today.
One person found this helpful
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Ogilvy 2021 high quality on Advertising outlet sale

Ogilvy 2021 high quality on Advertising outlet sale

Ogilvy 2021 high quality on Advertising outlet sale

Ogilvy 2021 high quality on Advertising outlet sale

Ogilvy 2021 high quality on Advertising outlet sale

Ogilvy 2021 high quality on Advertising outlet sale

Ogilvy 2021 high quality on Advertising outlet sale

Ogilvy 2021 high quality on Advertising outlet sale

Ogilvy 2021 high quality on Advertising outlet sale

Ogilvy 2021 high quality on Advertising outlet sale

Ogilvy 2021 high quality on Advertising outlet sale

Ogilvy 2021 high quality on Advertising outlet sale

Ogilvy 2021 high quality on Advertising outlet sale

Ogilvy 2021 high quality on Advertising outlet sale

Ogilvy 2021 high quality on Advertising outlet sale

Ogilvy 2021 high quality on Advertising outlet sale

Ogilvy 2021 high quality on Advertising outlet sale

Ogilvy 2021 high quality on Advertising outlet sale

Ogilvy 2021 high quality on Advertising outlet sale